Want Your Copy Read? Try Yale’s Top 10 Power Words


I’ve been studying copy quite a bit lately because I want to improve my own business brand and make sure my stuff gets more eyes on it! What about you? Doesn’t that matter to your business? Writing good copy is actually ESSENTIAL to your success, so even if you choose to outsource your writing, you should be familiar with at least the basics.

Study and save this simple list of words you can use to attract more views.

3 Brand Support Systems You Can’t Do Without – Part 4 of 4


dreamstimefree 2329889 150x150 3 Brand Support Systems You Cant Do Without   Part 4 of 4System #3: Content Creation

In addition to your customer care practices, it is important to look at ways to systematize your product strategy. There are many opportunities for you to deliver your services on a wider scale. What I mean is just about any offline services you provide can be made virtual. If it is a process that you teach over and over again, you should be able to implement a way for your customers to receive the instruction even when you’re not around.

Many entrepreneurs have more than one business but especially if you are a single business owner there is only one you. You cannot be in all places at all times, but your products can. A simple way to ensure that your brand receives constant recognition is by designing information products. These type of products are becoming quite commonplace. The reason is that they can be developed for low-cost and delivered for high return.

Some examples of information products include e-books, webinars, tele-classes, CD/audio products, e-zines, and more. There is an abundance of resources, teachers, and coaches that can show you how to create content from your off-line training programs. If you already have developed certain programs, it will be even easier for you to virtualize the information and make it available online work in a kit that can be purchased.

I have learned great product creation tips and strategies from a number of experts online. Bob the Teacher, Milana Leshinsky, and Jan Marie Dore have all been instrumental in demonstrating how easy it is to create products. Google either of them to see examples of great information product options.

Conclusion

As an entrepreneur in the information age you have amazing opportunities to promote your visibility, and to generate profit for your business. The key to promoting your brand is to develop systems that run on automatic while you actively put yourself in front of others. The three systems discussed in this article: client engagement, customer relationship management, and content creation – when done correctly – can significantly boost your business and distinguish your brand.

 

WANT TO RE-POST THIS ARTICLE ON YOUR BLOG OR USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

About the Author: Tanya Smith is a creative business strategist specializing in showing coaches, consultants and freelancers how to spend more time making money with simple, yet profitable marketing systems.  Her company Be Promotable provides clients with fresh actionable strategies and virtual resources to promote their businesses as power players in their market.  Claim your instant access to a free 10 part ecourse, 10 Ways To Grow Your List at: www.bepromotable.com.

There’s Got To Be Something Better Than Sticky Notes


graphorange 300x221 Theres Got To Be Something Better Than Sticky Notes

Sticky notes are not the best way to keep track of a prospect you need to call.  There is a better way – thankfully.  It’s called a CRM.

A CRM is a sales and marketing term for “customer relationship management”. It’s a system to keep track of important information about your clients, customers, sales prospects and a way to centralize your business communications and resources.

I love technology. You may already know that from some of the resources I share. But I really didn’t discover the power of a CRM until I started realizing that I had too much paperwork floating around with my client’s notes, names of people I needed to follow up with, and even keeping track of any missing payments to my client accounts.

So here are some benefits of using a CRM:

  • Organizes your business records
  • Creates a safeguard of all your key contacts
  • Automates your appointments
  • Helps you develop a “pipeline”, which is the path you work each client or prospect through to work with you
  • Gives you an easier way to pay attention to your customers
  • Makes it easy for people to pay you

These are just a few of the things that I’ve learned a CRM can do for my business.  And when you’re a solopreneur, it helps to make your workflow as simple as possible.

Need a few ideas on CRMs to try?

I’m developing a video kit to help you use the simple, slick system I use, but for now here are some recommendations you can look into:   www.CapsuleCRM.com, www.HighRiseHQ.com, www.BigContacts.com, www.SalesForce.com.

Try one and let me know what you think in the comments below!

WANT TO RE-POST THIS ARTICLE ON YOUR BLOG OR USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

About the Author: Tanya Smith is a creative business strategist specializing in showing coaches, consultants and freelancers how to spend more time making money with simple, yet profitable marketing systems.  Her company Be Promotable provides clients with fresh actionable strategies and virtual resources to promote their businesses as power players in their market.  Claim your instant access to a free 10 part ecourse, 10 Ways To Grow Your List at: www.bepromotable.com.

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