Nobody Cares About Your Website


iStock 000006268719Small 150x150 Nobody Cares About Your WebsiteI’m going to tell you something that may be a little shocking…

It doesn’t really matter how great you are, or how pretty your website looks.

Okay, now you can put together the angry mob with pitchforks and fluorescent one word signs to picket me.  I know you will do this because you have invested thousands of dollars (or maybe hundreds on a lower-budget site) to make your web design all pretty and fluffy with pictures and unicorns, etc.

The real deal is that no one cares if everything else about your communications and delivery – online and offline – make it:

  • Hard for people to like you
  • Hard to find you
  • Hard to do business with you

I shared this in a recent talk I shared with the You In Business Teleseries.  Let me explain.

Authenticity

There are lots of services out there that are either similar or perhaps even better than yours.  It becomes much easier for buyers to engage with you when they like what you represent.  That means if their interest is peaked even a little, they will follow you around online and watch.  Some writers call them “lurkers”.  My take is that this is your prime opportunity to endear your prospective audience or repel them.

One of the best ways to be liked is to be your best authentic self.  When prospects see congruency in your message, it makes for less confusion.  And believe me, it’s much easier to be YOU than it is for you to mimic someone else long-term.  Prospects become very clear about who you are when you are that way all the time and  they can visualize what it may be to work with you.  The alternative is brand confusion and confusion ==> no buy.

Attraction

I really love what Jeff Herring says when he tells you it is better to get in front of the traffic than to constantly run after it.  The problem for most of us, however, is that we don’t always know how to position ourselves in this way.  Make it easier on your prospects to find you by being where they are.

Have you decided to do the “throw it on the wall and see if it sticks” plan?  Or are you strategizing about where your market “lives” online – associations, e-groups, etc.?

Automation

This is one of my favorite topics.  Automation saved my business. When you are pressed for time, but still want to keep your business personal for your clients, look at things you do over and over again.  These are probably systems you can automate.  Instead of having a prospect or client wait days for your response (because you can’t be everywhere at once), set up an auto-reply.  If you are expected to deliver a product online, why not have email autoresponders deliver it in minutes instead of you being up at midnight sending out 30+ emails?

Warning!  Automation should not replace personalization.  The goal is to enhance your personal style with it.

Now that you know that your website is just an accessory, how can you see yourself applying authenticity, attraction, and more automation in your business for more direct results?

 

WANT TO RE-POST THIS ARTICLE ON YOUR BLOG OR USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

About the Author: Tanya Smith is a creative business strategist specializing in showing coaches, consultants and freelancers how to spend more time making money with simple, yet profitable marketing systems.  Her company Be Promotable provides clients with fresh actionable strategies and virtual resources to promote their businesses as power players in their market.  Claim your instant access to a free 10 part ecourse, 10 Ways To Grow Your List at: www.bepromotable.com.

 

Want Your Copy Read? Try Yale’s Top 10 Power Words


I’ve been studying copy quite a bit lately because I want to improve my own business brand and make sure my stuff gets more eyes on it! What about you? Doesn’t that matter to your business? Writing good copy is actually ESSENTIAL to your success, so even if you choose to outsource your writing, you should be familiar with at least the basics.

Study and save this simple list of words you can use to attract more views.

3 Brand Support Systems You Can’t Do Without – Part 4 of 4


dreamstimefree 2329889 150x150 3 Brand Support Systems You Cant Do Without   Part 4 of 4System #3: Content Creation

In addition to your customer care practices, it is important to look at ways to systematize your product strategy. There are many opportunities for you to deliver your services on a wider scale. What I mean is just about any offline services you provide can be made virtual. If it is a process that you teach over and over again, you should be able to implement a way for your customers to receive the instruction even when you’re not around.

Many entrepreneurs have more than one business but especially if you are a single business owner there is only one you. You cannot be in all places at all times, but your products can. A simple way to ensure that your brand receives constant recognition is by designing information products. These type of products are becoming quite commonplace. The reason is that they can be developed for low-cost and delivered for high return.

Some examples of information products include e-books, webinars, tele-classes, CD/audio products, e-zines, and more. There is an abundance of resources, teachers, and coaches that can show you how to create content from your off-line training programs. If you already have developed certain programs, it will be even easier for you to virtualize the information and make it available online work in a kit that can be purchased.

I have learned great product creation tips and strategies from a number of experts online. Bob the Teacher, Milana Leshinsky, and Jan Marie Dore have all been instrumental in demonstrating how easy it is to create products. Google either of them to see examples of great information product options.

Conclusion

As an entrepreneur in the information age you have amazing opportunities to promote your visibility, and to generate profit for your business. The key to promoting your brand is to develop systems that run on automatic while you actively put yourself in front of others. The three systems discussed in this article: client engagement, customer relationship management, and content creation – when done correctly – can significantly boost your business and distinguish your brand.

 

WANT TO RE-POST THIS ARTICLE ON YOUR BLOG OR USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

About the Author: Tanya Smith is a creative business strategist specializing in showing coaches, consultants and freelancers how to spend more time making money with simple, yet profitable marketing systems.  Her company Be Promotable provides clients with fresh actionable strategies and virtual resources to promote their businesses as power players in their market.  Claim your instant access to a free 10 part ecourse, 10 Ways To Grow Your List at: www.bepromotable.com.

© 2011 Be Promotable All Rights Reserved -- Copyright notice by Blog Copyright


SEO Powered By SEOPressor