February 17, 2011

Premium Brand Coaching

Brand Design Strategy

Design a comprehensive brand and online identity strategy, create a competitive analysis, and secure your ideal market.  This phase will help you bring clarity to your brand identity, tying it into your purpose, personality, and relevant brand attributes.  It will set the foundation for developing your marketing presence online.

  • Develop a highly differentiated, consistent and attractive brand presence that demonstrates clients key brand attributes.
  • Increase visibility among target audience and key influencers to communicate a consistent, powerful, on-brand image.
  • Increase the purity of Google results, limiting any possible confusion with others who have the same name.
  • Use Web 2.0 features to bridge online and offline activities.
  • Maintain stellar online profile through ongoing assessment and refinements.

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